When was the last time you gave your social media a checkup? Your social media checkup is essentially a social media audit. You may be saying, “An audit!” Yes, my friend an audit! Whether you call it a “checkup” or an “audit” doesn’t matter. What matters is it needs to be completed.
A social media audit is an examination of your current social media presence. After performing it you’ll be able to have a bigger picture of your social media presence. Your audit will show you what’s working, what’s not working, have you achieved your social media goals, and what you could do differently.
Your audit should not only evaluate all of your social profiles and the content you’ve posted, but also your competitors and industry influencers.
How often should your perform a social media audit? If you’ve never performed one – today would be a good day to start. How often depends on your business. Do you have social campaigns for your fundraisers or special events? You could conduct one pre – and post – the campaign.
Are you planning to revise your social media strategy? Perform an audit a few months afterwards. Or you could perform one every quarter or annually. After you’ve decided how often you’ll conduct your audit, stick to it. You can use the results from the current one to compare to previous ones.
After you’ve gathered all of your information and analyzed the results you will have key information on your social media performance and can use this data in the future as you continue to develop your social media strategies.
We’re here to assist you with your social media audit. Let’s connect.