Do You Have Your Social Media Life Preserver?
Hooray! You’ve made the decision to embark on the journey of incorporating (more) social media into your business. Before you hop onto the social media boat, do you have your social media life preserver? You may be asking yourself, "My what?"
On the social media boat this is known as your social media strategy. If you have one, welcome aboard. If you don't have one - it’s not time for you to board.
If you’re serious about social media, one of the first and most important items you need for your social media journey is a social media strategy. A social media strategy is simply a detailed plan to help guide you to achieving your goals. It should align with your overall business and marketing goals.
Your social media strategy will clearly address the following:
You have a social media strategy. This is your plan on how you will utilize social media within your business.
You have a content marketing plan. Your plan answers who will create your content, who is your target audience, which methods you’re going to use to share your content, and how you plan to distribute your content.
You have a social media policy. Your policy should encourage your employees to share your content by using social media, detail what is appropriate and inappropriate usage, your process for questions, concerns, and consequences for inappropriate usage.
You’ve completed a recent social media audit. Your audit will answer what’s working, what’s not working and what you need to do differently.
You want to be as prepared as possible for your journey. Think of your social media strategy as a life preserver which will keep you afloat during your social media travels.